Joyce Jue is an award winning cookbook author, cooking teacher, food writer, culinary tour designer, and food consultant. In 2013 Joyce and her husband made Central Oregon their new home and Joyce relocated her business, Asian Food & Travel, in Bend. Joyce is ecstatic with her life in Bend and believes several of her many hats would wear well in Bend. She is delighted that her favorite hat – teaching – has been donned at Ginger’s Kitchenware in the Old Mill District.
Teaching and Team Building
A well-respected internationally known cooking teacher, Joyce specializes in the cuisines of Southeast Asia. Requests for Joyce to teach at renown cooking schools and venues such as the James Beard House, the Smithsonian Institution, the Ahwahnee Hotel, and as Guest Presenter on Silversea Cruises to name a few, speaks of her credentials as a cooking teacher and presenter. Her popular teaching method of mixing and matching dishes from the various cuisines of Southeast Asia, creates brilliant menus bursting with exotic and lively flavors. Joyce loves a variety of settings including cooking schools, conferences and special events, and private homes, and will incorporate Team Building into her classes.
Publishing and Writing
Her publishing and writing career include Savoring Southeast Asia (Williams-Sonoma /Time Life), which won the prestigious IACP Best International Cookbook Award. She also authored Asian Flavors, Far East Café, Asian Appetizers, Wok and Stir-Fry Cooking, and co-authored with Chef Chris Yeo, The Cooking of Singapore. For over 10 years, Joyce wrote the East-to-West food column of the San Francisco Chronicle and contributed to Food & Wine Magazine, Fine Cooking Magazine, Cooking.com, San Francisco Examiner, Cooking Pleasure, the Press Democrat, Prodigy, New Modern Asian Cuisine, and numerous other national publications. You may have seen Joyce in her many television and radio appearances over the years as well.
Travel Tourism and Cruise
In 1982, Joyce launched Culinary Adventures to the Orient to bring her students on cooking and dining tours to Southeast Asia. Her successful tours led her to serve as consultant to establishing the renowned Bangkok Oriental Hotel’s The Thai Cooking School in 1986, the school continues to operate today. The Tourism Authority of Thailand recognized Joyce with their Gold Medal Award for her successful promotion of Thai cuisine and tourism to the international culinary community. Although she now lives in Bend, she continues to return to San Francisco to conduct her popular SF Chinatown Culinary Walking Tours, her hometown.
As an event planner, Joyce has worked with San Francisco’s de Young Asian Art Museum fundraisers, co-chaired Hong Kong on San Francisco Bay, a floating boat festival event, chaired the Stanford Court’s first Wok Talk Chinese Cooking Workshop, and other culinary programs.
Joyce’s food consultant clients include Williams-Sonoma, Center for Culinary Development, Straits Café, California Farmed Striped Bass, and California Beef Council. Her consultant work is primarily imparting Asian sensibilities to a western product or the reverse, for the purpose of marketing a new product.
It all began in San Francisco
Joyce learned traditional Chinese cooking from her mother and grandmother while growing up in San Francisco’s Chinatown. After earning a BA degree at San Francisco State University, Joyce moved to London and expanded her knowledge of western cuisines through studies in France, Spain, Mexico, and Morocco. Her Asian food knowledge is continually expanding with studies and research in Thailand, Vietnam, Indonesia, Singapore, Malaysia, and China.
Giving back to others
Joyce has served on many nonprofit boards and member of professional associations. In 2008, she was President of the San Francisco Professional Food Society and received in 2012, the SFPFS Life Time Achievement Award. She has served on the board of the Asian Chefs Association and the Les Dames d’Escoffier, and is very proud of her years of board service for Giant Steps, an equine therapeutic program in Sonoma County, California. Joyce is honored to include in her biography her membership in the ConnectW.